⁠UK’s Domino’s Pizza says Q4 orders boosted by delivery and discounts

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(Reuters) -UK’s Domino’s Pizza Group said on Wednesday its orders increased in the current quarter on the back of higher delivery orders and discounted pricing, after reporting a like-for-like sales growth for the third quarter.

The franchise, which operates under the umbrella of U.S.-based Domino’s Pizza in the UK and Ireland, said total orders climbed 5.8% in the first five weeks of the fourth quarter.

Dominos’ like-for-like sales grew 0.7% in the third quarter ended Sept. 29, following a decline of 0.5% in the previous quarter.

“We’re focused on growing our like-for-like sales in a sustainable way, primarily driven by order growth and not pricing, meaning lower ticket prices for customers and sustainable like-for-like sales growth driven by volume,” CEO Andrew Rennie said.

Domino’s said it expects full-year core earnings in the range of current market expectations of 142.4 million pounds to 144.7 million pounds ($183.3-$186.3 million).

Total system sales – a term used in the franchising industry to represent sales of all outlets that use a brand – rose to 374.8 million pounds in the third quarter, from 363.7 million pounds a year earlier.

The company operates more than 1,300 stores in the UK and Ireland.

($1 = 0.7769 pounds)

(Reporting by Shanima A in Bengaluru; Editing by Sonia Cheema and Varun H K)