A national exhibition that won hearts and minds

More than just a national exhibition, the 1939 pre-war “Landi” shaped Swiss identity at a time of looming uncertainty. (SRF Tagesschau, swissinfo.ch)

Swiss National Exhibitions have been held six times since 1883, showcasing advancements in the industry and craftsmanship. They are considered a snapshot of the country’s spiritual and intellectual state at a specific time.
The 1939 national exhibition, commonly known as the Landi, inspired the nation to defend itself and to reflect on its identity, torn between the influence of the countryside and the advancements of modernity.
The Landi took place on both sides of Lake Zurich and became a source of strength and confidence for the Swiss people at a time of geopolitical instability that would culminate with the onset of the Second World War. In between the economic crisis of the 1930s and the outbreak of the war, the national exhibition marked a period of tranquillity and had a huge popular response, with 10.5 million tickets were sold.
Visitors taking a break from seeing the many wonders on show could rest on one of many aluminium chairs provided. What became known as the Landi chair is still being sold today because of its distinctive holed design.