Switzerland’s largest supermarket chain, Migros, has announced it will tell its customers if products have come from Jewish settlement areas in the West Bank and East Jerusalem.
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Migros says it wants to offer customers greater transparency because the Swiss government and the United Nations consider the settlements to be illegal under international law.
Spokeswoman Monika Weibel said on Tuesday that Migros doesn’t support boycott calls by pro-Palestinian groups but does want to let customers decide which products they want to buy. She says the chain previously identified the products only as coming from Israel.
From 2013, at such time as the chain has received exact information from its suppliers, products will be labelled as originating from “East Jerusalem, Israeli settlement zone” or “West Bank, Israeli settlement zone”.
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