Switzerland is regularly ranked one of the most competitive countries in the world. So, what’s its secret?
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I write about the rapidly evolving artificial intelligence technology and its possible impacts on society.
Originally from England, I spent some time at the BBC in London before moving to Switzerland to join SWI swissinfo.ch.
That’s what author James Breiding wanted to find out in his book, “Swiss Made: the Untold Story Behind Switzerland’s Success”External link. Since it came out in 2013 his book has achieved bestselling status and has been translated into different languages. He spoke to Matthew Allen about the Swiss brand and new regulations over the ‘Swiss Made’ label in force since the start of 2017, the goal of which is to better protect the use of the ‘Swiss’ name in product packaging.
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Author “sets the story straight” with new book
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The book, which has the subtitle “The untold story behind Switzerland’s success”, outlines how numerous global giants were created within this small landlocked country. Yes, the Swiss produce plenty of milk chocolate but they also dominate a wide range of industries from pharmaceuticals and electrical engineering to hearing aids and cement. Fifteen of the 500…
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Goods with the ‘Swiss Made’ label have to meet stricter criteria since the beginning of the year to protect the use of the ‘Swiss’ name in products.
Multilingualism: Switzerland’s unique selling point
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Switzerland is a good test case for how the world might benefit from more multilingualism, argues language expert Gabrielle Hogan-Brun.
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.