The alleged ban in the village in the southeastern Alps of Switzerland generated headlines outside the country when it was announced earlier this week.
The stunt was the brain-child of a marketing agency commissioned by the Bergün authorities and regional tourist offices. The statement issued announcing that pictures would not be allowed said the local council had voted in favour of it by 46 to 2 votes.
The grounds? Photos of Bergün seen by people unable to visit the place would make them unhappy.
The local authorities claim the stunt reached millions of people worldwide thanks to media reports and social media.
Popular Stories
More
Culture
Wealth is not all: how gentrification in Zurich has led to housing shortage
Should Switzerland take measures to support its struggling industries?
Industrial policies are back in fashion, not only in the United States but also in the EU. Should Switzerland, where various industries are struggling, draw inspiration from such policies?
Switzerland increasingly a target for people smuggling and trafficking
This content was published on
Switzerland is increasingly being targeted by organized crime. This also applies to commercial people smuggling, the fastest growing criminal market in Europe.
Swiss forests better equipped against storms 25 years after Lothar
This content was published on
Twenty-five years ago, Hurricane Lothar toppled trees like dominoes in Switzerland. Forests today are better prepared to cope with such an exceptional event, say experts.
This content was published on
The Locarno Film Festival is considering moving from the beginning of August to the second half of July for its 80th edition in 2027.
Council of Europe head Alain Berset visits Georgia
This content was published on
The Secretary General of the Council of Europe, Alain Berset, is visiting Georgia, which has been rocked by a political crisis, from Wednesday.
Swiss politician who shot at Jesus faces criminal proceedings
This content was published on
The Zurich public prosecutor's office has opened criminal proceedings against politician Sanija Ameti. It is investigating whether she disrupted freedom of religion and worship.
Switzerland must be able to control immigration, says head of business federation
This content was published on
Switzerland must be able to control immigration itself if it "exceeds the tolerable limits", says Christoph Mäder, president of Economiesuisse, the Swiss Business Federation.
This content was published on
The film Reinas by Klaudia Reynicke, a Swiss-Peruvian-Spanish co-production, has missed out on an Oscar nomination for Best Foreign Film.
This content was published on
After a tough winter, overnight stays in Switzerland should increase over the next two years, starting with a 1.7% jump this summer.
This content was published on
Tens of thousands of people are flocking to Davos – not for the gathering of the world’s political and business elite at the annual WEF summit – but for the national yodelling festival.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.