The strategic partnership will feature retail offerings of Yoox Net-a-Porter Group (YNAP), the online luxury retailer, to Chinese consumers.
YNAP and Alibaba will establish a joint venture to launch two mobile apps for the Net-a-Porter and Mr Porter multi-brand, in-season online stores for consumers in China.
“Our digital offering in China is in its infancy and we believe that partnering with Alibaba will enable us to become a significant and sustainable online player in this market.”
Boutique to online
Luxury companies, normally known for their plush boutiques, have been trying to increase their online retail presence in China, one of the world’s largest markets for expensive watches and jewellery.
Cartier owner RichemontExternal link, which has been trying to beef up its online presence, this year bought Watchfinder.co.uk, an online platform to research, buy and sell premium pre-owned watches. The Geneva company also took full control of Yoox Net-a-Porter to compete better in an expanding online market for luxury goods.
Popular Stories
More
Culture
Wealth is not all: how gentrification in Zurich has led to housing shortage
Should Switzerland take measures to support its struggling industries?
Industrial policies are back in fashion, not only in the United States but also in the EU. Should Switzerland, where various industries are struggling, draw inspiration from such policies?
Switzerland announces candidacy to chair OSCE in 2026
This content was published on
Switzerland is officially in the running to chair the Organisation for Security and Cooperation in Europe (OSCE) in 2026, the foreign ministry announced on Thursday.
Switzerland assumes protecting power mandate for Ecuador in Venezuela
This content was published on
At Quito's request, Switzerland will represent Ecuador's interests in Venezuela, the Swiss foreign ministry announced on Thursday.
Swiss researchers find security flaws in AI models
This content was published on
Artificial intelligence (AI) models can be manipulated despite existing safeguards. With targeted attacks, scientists in Lausanne have been able to trick these systems into generating dangerous or ethically dubious content.
Two Swiss nationals indicted for supporting Islamic State
This content was published on
The Office of the Attorney General of Switzerland has filed charges against two Swiss nationals, aged 22 and 28, who are accused of supporting the banned terrorist group Islamic State.
This content was published on
The Swiss parliament has finalised the 2025 federal budget, with the army receiving more money at the expense of foreign aid.
Switzerland expresses sympathy after earthquake hits South Pacific
This content was published on
"Our thoughts are with the people of Vanuatu who are struggling with the consequences of this devastating earthquake," the Swiss embassy in Australia said.
This content was published on
The Swiss agricultural sector is to benefit from greater federal support between 2026 and 2029, after a vote by the House of Representatives on Wednesday.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Luxury watches at your fingertips
This content was published on
In an industry where luxury boutiques equate with high-end customer service, the internet was almost a dirty word among Swiss watchmakers.
Watch industry issues take shape in Richemont job cuts
This content was published on
Richemont is the first large Swiss watchmaker to react to problems in the industry by cutting jobs. So far, it is only suppliers to the industry that have announced job cuts. The firm employs 30,000 people around the world, 9,000 in Switzerland. The company, which is based in Geneva, owns numerous luxury brands such as…
‘Glass half full’ rating for Swiss-Chinese trade deal
This content was published on
The Sino-Swiss free trade agreement saved companies CHF100 million in customs duties last year, but not all firms are convinced.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.