Swiss perspectives in 10 languages

Geneva struggles to attract new US companies

Aerial view of Geneva
In 2018, there were 13 US multinationals in Geneva employing just over 6,700 staff. Keystone/ Valentin Flauraud

There was a sharp drop in the number of staff working for large US firms in canton Geneva between 2008-2018, according to the Swiss-American Chamber of Commerce (Amcham), and the canton is struggling to attract new US businesses. 

According to Amcham’s annual reports, 16 American companies, mostly large industrial multinationals based in the canton, reduced the size of their total workforce between 2008 and 2018 by 10.4%. In 2018, there were 13 US multinationals employing just over 6,700 staff.

The downsizing and decline in attractiveness have been caused by “new uncertainties linked to Swiss political life” as well as international competition, explained Amcham Director General Martin Naville in an interview External linkwith the Tribune de Genève newspaper on Tuesday.

Last year, consumer goods multinational Procter and Gamble (P&G) employed 1,800 people in Geneva, 1,000 fewer than ten years earlier. Meanwhile, chemical manufacturer DuPont employed only 450 people, compared with 750 in 2008. 

Other big US firms which have been based in Geneva for a number of years include J P Morgan bank (1,000 staff), Cargill (400), Caterpillar (400), Ralph Lauren (350), Manpower (300) and Bunge (250).

Investor concerns

Naville said many American companies are now reluctant to set up in Switzerland, and Geneva in particular. 

He said two ongoing initiatives in Switzerland calling for “responsible business” and “moderate immigration” were particular sources of concern for investors. 

He added that Geneva faced stiff competition from business sites in the Netherlands and Ireland. Recently, Uber, Tesla and Netflix have chosen a European base in the Netherlands, while Airbnb, LinkedIn and Twitter located to Ireland.

In recent years, no new American company of any size has established itself in Switzerland, said Naville.

But there are still several success stories. The US pharmaceutical firm Covance now employs 720 staff in Geneva. Meanwhile, the luxury sector seems to be holding up well and has strengthened its presence. Cosmetics specialist Coty had 600 staff last year, compared to 167 ten years ago, and Elizabeth Arden now employs 150 in the canton.

More

Popular Stories

Most Discussed

News

Federal court rejects assistance for disabled students

More

Swiss court rejects special assistance for student with disabilities

This content was published on The Swiss Federal Court has rejected an application for special assistance from a student with disabilities at the federal technology institute ETH Zurich. Such assistance would inadmissibly lower the requirements for studying, it ruled.

Read more: Swiss court rejects special assistance for student with disabilities
Property prices continue to rise

More

Swiss property prices continue to rise

This content was published on Prices of owner-occupied homes rose in the third quarter of 2024 by 0.5%, with inflation affecting both apartments and single-family houses, says the Federal Statistical Office.

Read more: Swiss property prices continue to rise

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR