News-in-brief
The English Department aims to daily publish the eight main stories out of Switzerland. These can be picked up by the other languages. The goal of our NIBs is to increase reach and traffic.
Length
1000-2000 characters
Criteria
Choose the latest daily news on Switzerland that resonate with an international audience.
The news item must be linked to one of our beats.
Source: SDA, SRG, Bloomberg, Reuters (what about press pickups from Swiss press or federal council directly?)
Structure
Lead must answer the W questions (who, what, where, when, why) and quote the source.
Second paragraph: back up quote
Third paragraph: Context/background. Answers the question: Why are
we writing this? Why is this relevant?
Examples
More
SWISS braced for strike action disruption to flights
More
Hundreds of demonstrators in Bern demand adoption of new climate law
More
Report highlights danger of chemicals in plastics
In compliance with the JTI standards
More: SWI swissinfo.ch certified by the Journalism Trust Initiative
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.