Fuelled by the Covid-19 pandemic, online commerce in Switzerland has continued to grow steadily in the first six months of the year.
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Teleshopping grew by 15% in the first half of 2021 after already gaining 30% in 2020, says a report published on Friday by the commerce.swiss umbrella organisation. Its 380 or so members now account for CHF10 billion ($11 billion) of mail-order sales as well as in-store sales.
“Furniture and decoration” (+35%) and “sport” (+27%) showed the strongest performance, while the “multimedia/computer” and “fashion” sectors grew by 13%.
For 2021 as a whole, the report’s authors expect that the easing of constraints on in-store trade will mean less online growth than last year. But they still expect online retail trade to grow by a further 5% to 8%.
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Electronics and fashion goods dominated orders. Food accounted for just 2.8% of the total goods consumed (up from 1.8% in 2018), but the report’s authors expect orders to increase this year with people reluctant to go to supermarkets in view of the coronavirus outbreak. Online shoppers predominantly favoured Swiss products, spending CHF8.3 billion in domestic…
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.