Regulator: FIFA made false claims about carbon neutrality at World Cup
Football’s world governing body FIFA made false and misleading statements about the reduced environmental impact of the 2022 World Cup in Qatar, a Swiss regulator said on Wednesday.
This content was published on
3 minutes
Reuters
Español
es
Regulador: La FIFA miente sobre el impacto medioambiental
The Swiss Fairness Commission, the self-regulatory body of the advertising and communications industry, made its determination after investigating five claims that Zurich-based FIFA marketed the tournament as being carbon neutral.
The commission, which issues recommendations, but no state-enforceable judgements, advised FIFA from making unsubstantiated claims in future. It said complainants usually implement its recommendations voluntarily.
FIFA said it was “fully aware” of the environmental impact its events have and has been making “substantial efforts to tackle those impacts”.
The organisation said it was analysing the reasons for the commission’s recommendation, and may appeal.
Complainants from Switzerland, France, Belgium, the UK and the Netherlands claimed that FIFA made false statements in its communications about carbon neutrality at the World Cup, the commission said.
“The Second Chamber of the Commission has now upheld all five complaints following a complex process,” it added.
Climate neutral
FIFA had promoted the Qatar World Cup as the first completely climate neutral tournament, saying it was committed to reducing and offsetting carbon emissions it generated.
But the Climate Alliance, a network of groups which launched the complaint last year, was concerned about the environmental impact from the construction of air-conditioned stadiums and the thousands of fans who flew to the tournament.
In its decision, the commission said it should not be claimed that sustainability goals have been achieved if there are no definitive and generally accepted methods for measuring them, or ensuring measures have been implemented.
“FIFA was not able to provide proof that the claims were accurate during the proceedings as required by the commission,” it said.
More
More
Sportswashing the World Cup from Geneva
This content was published on
After being chosen as World Cup host, Qatar set its sights on Geneva as the place to roll out a massive PR campaign to boost its image.
Raphael Mahaim, from the group “Lawyers for the Climate”, said he was delighted with the ruling which he said exposed FIFA’s greenwashing.
“FIFA said it was taking the climate change seriously, and taking the credit for this, and this wasn’t true,” he said.
FIFA’s claims were damaging because it meant companies and individuals scaling back their own action to reduce their carbon emissions because they thought FIFA had offset them.
“Ultimately, false claims like this damage the campaign for carbon neutrality,” said Mahaim, who is also a Swiss parliamentarian for the Green Party.
Popular Stories
More
Foreign affairs
Magnitsky case: How Switzerland failed to investigate Russian millions
What do you think Switzerland’s Alain Berset can bring to the Council of Europe?
The former interior minister is to become the first Swiss Secretary General of the Council of Europe – which issues should his five-year term focus on?
Swiss police identify storm victim found in canton Ticino
This content was published on
The latest casualty is a 67-year-old Swiss citizen, bringing the confirmed death toll from last weekend's severe storms in Switzerland to six.
Europe’s Ariane-6 rocket set to launch into space with Swiss collaboration
This content was published on
Switzerland is one of the 13 countries participating in the Ariane-6 programme, contributing 2.4% of the total project cost.
Severe storms: over 140 unable to go home in southern Switzerland
This content was published on
In southern Switzerland some buildings have become uninhabitable following the storms. A total of 141 residents are unable to return to their homes.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.