‘Fourth kind of chocolate’ targets millennials’ taste buds
It has been 80 years since the last "new" chocolate type - white chocolate - was revealed
obs/Barry Callebaut AG
Milk, dark and white chocolates have divided the loyalty of chocolate fans for decades. Now a fourth kind will soon be available to connoisseurs the world over.
This content was published on
1 minute
swissinfo.ch
Português
pt
Nova “espécie” de chocolate tem como alvo as papilas dos millenials
Called Ruby chocolate, it is made from the Ruby cocoa bean, which is processed to showcase a characteristic natural reddish tinge. The new chocolate on the block is not milky, bitter or sweet but is very smooth and offers a berry-like fruitiness, according to Swiss manufacturer Barry Callebaut.
The company wants to target millennials – those born between the 1980s and mid-1990s – with this new chocolate that was revealed in Shanghai today. It is not yet known when Ruby chocolate will be available in stores.
What do you think Switzerland’s Alain Berset can bring to the Council of Europe?
The former interior minister is to become the first Swiss Secretary General of the Council of Europe – which issues should his five-year term focus on?
How is your country dealing with the return of stolen artifacts?
Western nations like Switzerland often have to deal with the process of recovering or returning looted artifacts which have been illegally imported. What’s the situation like in your country?
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Where is Swiss chocolate most popular?
This content was published on
Switzerland has a longstanding reputation for making exquisite chocolate, but which countries buy the most from the Swiss?
Chocolate industry makes pact to improve conditions
This content was published on
Switzerland’s chocolate producers have launched the Swiss Platform for Sustainable Cocoa, a joint project to bring about a more sustainable industry.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.