Swiss luxury group Richemont sees inflation bite into demand

Persistent higher prices are prompting even well-heeled European consumers to scale back buying. © Keystone / Christian Beutler

The chairman of Richemont, the Swiss owner of Cartier and watchmakers including IWC and Vacheron Constantin, said inflation is starting to hit luxury demand in Europe.

Persistent higher prices are prompting even well-heeled European consumers to scale back buying, according to Johann Rupert, the leader and controlling shareholder of the luxury conglomerate.

+ Switzerland has low inflation so why are consumers so worried?

“In Europe, ongoing inflation is starting to impact local demand,” the billionaire South African told shareholders at the company’s annual meeting in Geneva on Wednesday.

Rupert, who controls Richemont through a trust that owns the majority of voting shares, said European households in some countries were spending a higher percentage of income on basic necessities than they had in the past decade.

“We’ve seen the squeeze,” he said. 

Richemont shares fell sharply after Bloomberg News reported the comments and after HSBC lowered price targets for Richemont and several other companies in the luxury sector including LVMH, Kering and Prada. LVMH shares declined 3.6% in Paris while Richemont stock fell more than 5% in Switzerland.

The company had warned in July that demand in the US and China, two of the biggest markets for luxury goods, was starting to sputter. Rupert said the good news for European markets was that Chinese shoppers had begun traveling again.

Luxury sales boomed during and coming out of the pandemic as shoppers, helped by low interest rates and pent-up savings, splurged on pricey watches, handbags and jewelery. As central banks have swiftly raised borrowing costs to counter surging prices, Rupert said he expects disruptions to persist. 

“We cannot expect that after 10 years of excesses to return to normality in a year or two. It’s going to take longer,” he said.  

How we work

This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles. You can find them here. 

If you want to know more about how we work, have a look here, and if you have feedback on this news story please write to [e-mail].