The change applies from the survey week starting this Friday, December 30, said the Swiss music label association (IFPI), Hitparade, and research group GfK Entertainment on Thursday. Switzerland is the eighth market worldwide where YouTube will be included in tallying the charts.
Since 2014 the rankings have taken into account paid platforms like Spotify, Apple Music, and Deezer. The inclusion of YouTube, which is financed via advertising, will mean that 97% of all music consumed in Switzerland will now be covered, the groups said.
“The addition of YouTube ensures that our music charts are and remain up-to-date, comprehensive and of the highest quality,” said Lorenz Haas, director of IFPI. The ad-financed streaming sector accounted for around 10% of the total turnover of the Swiss music market in 2021.
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