Swiss perspectives in 10 languages

Swiss watch exports post first monthly decline in two years

inner mechanism of a watch
A non-finished export candidate. Keystone/patrick Huerlimann

Swiss watch exports declined slightly in July, the first monthly drop in more than two years, as demand for pricey timepieces begins to slow amid higher prices and economic pressures. 

Shipments fell by 0.9% last month to CHF2.2 billion ($2.5 billion) with China driving the downturn, the Federation of the Swiss Watch Industry said on Tuesday. 

Exports to China, the second biggest market behind the US, fell 16.6% following a surge last year. Singapore, another key market, suffered a 7.9% drop compared to a strong rise a year ago.

+ Read more: ‘our work remains unknown to the public’

The decline suggests booming demand for expensive Swiss timepieces may be starting to cool after climbing to a record above CHF24 billion in 2022. Brands from Omega to Patek Philippe and Rolex have raised prices to offset higher input costs, boosting sales and profits amid the upswing.

Zuirch cantonal bank analyst Patrik Schwendimann said the monthly drop in exports was unexpected and could negatively impact shares of Richemont and Swatch Group AG.  

“However, as usual, a single month of watch exports should not be overestimated, as it is not a sales figure,” he said, predicting export growth to return in August and September.

The last time Swiss watch exports suffered a monthly drop was in January 2021.

+ Read more: Swiss watchmakers looking beyond luxury

The federation said the slight downturn “will not have a significant impact on the general trend or forecasts for 2023,” suggesting the industry can still hit a new record again this year.

Exports declined across all price segments with the exception of watches priced above CHF3,000, which gained 2.2% by value. 

Shipments to the US, which overtook China as the biggest market in 2021, increased by 5.2% in July, indicating demand is still growing in the largest market for Swiss timepieces. 

Popular Stories

Most Discussed

News

Swiss judges want to disentangle the judiciary and politics

More

Swiss judges want to break ties with politics

This content was published on Swiss judges want to dissolve the traditional link between parties and court members, including mandatory contributions to a political party.

Read more: Swiss judges want to break ties with politics

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR