Toblerone’s parent company, confectionery giant Mondelez International, confirmed the Slovakian outsourcing plan on Wednesday, according to Swiss public radio, SRF. The Mondelez factory in the Slovak capital Bratislava already makes chocolate with Swiss roots such as the Milka and Suchard brands.
Staff at Toblerone’s Bern-Brünnen factory were informed at the beginning of the week. Toblerone has been produced in Bern for more than 100 years and is distributed worldwide.
Despite the move towards outsourcing, Mondelez intends to keep its Swiss footprint.
“Bern is an important part of our history and will remain so,” said Livia Kolmitz of Mondelez Europe.
The multinational company has invested heavily in the Brünnen factory over the past five years and plans further investment. There are plans to increase the production capacity for chocolate paste and nougat.
Swiss identity
Toblerone was invented by Theodor Tobler and Emil Baumann, and has been produced since 1908. The name is a combination of the name of its co-inventor “Tobler” and “torrone”, Italian for honey-and-almond nougat. The idea that the triangular shape was inspired by the Matterhorn mountain is a myth. But since 1970 the famous peak has appeared on the brand’s packaging, underlining its Swiss identity.
In 1985 production was moved from the Länggasse district of Bern to the current factory in the west of the Swiss capital. After several changes of ownership, Toblerone is now manufactured by Chicago-based Mondelez International.
More
More
The pioneers of Switzerland’s ‘Chocolate Revolution’
This content was published on
How did a country without a single homegrown cocoa bean become one of the world’s leading chocolate manufacturers?
Should raw milk sales be banned or should consumers decide?
Swiss food regulations do not allow raw milk to be sold for direct consumption. However, a loophole allows 400 raw milk vending machines to do just that.
Is reforming the Swiss pension system still possible, and if so, how?
Solutions still need to be found to meet the challenge of an ageing population and to improve the pensions of low-paid workers, the majority of whom are women.
Swiss set record for world’s longest hyperloop test
This content was published on
Swiss scientists have established a record for
the longest-ever hyperloop journey at a facility in Lausanne, Switzerland. They aim to test technology that could be used in new-generation high-speed transport systems.
This content was published on
The Swiss army wants to purchase new German armoured howitzers to replace its existing artillery system which has been in operation for over 50 years.
Poll suggests Donald Trump has many fans in Switzerland
This content was published on
Around a quarter of Swiss citizens would vote for Donald Trump if they had the chance, according to a recent poll. This percentage is higher than in many other European countries.
Swiss court rejects special assistance for student with disabilities
This content was published on
The Swiss Federal Court has rejected an application for special assistance from a student with disabilities at the federal technology institute ETH Zurich.
Police arrest 15 drug dealers in Verbier in southern Switzerland
This content was published on
Swiss and French police have arrested 15 suspected drug dealers operating in the mountain resort of Verbier in southern Switzerland.
New European space tech centre in Switzerland launches its first project
This content was published on
The European Space Deep-Tech Innovation Centre (ESDI), launched in collaboration with the Paul Scherrer Institute (PSI), is to be located in the immediate vicinity of the PSI in northern Switzerland.
Swiss Federal Railways launches campaign for safety on public transport
This content was published on
The Swiss Federal Railways is launching a campaign for greater respect and safety on public transport, with posters to go up in stations and on trains starting next week.
Swiss scientists to use AI for improved weather and climate forecasts
This content was published on
MeteoSwiss and the Swiss Data Science Center have signed a four-year agreement to make greater use of AI in meteorology and climatology going forward.
This content was published on
Prices of owner-occupied homes rose in the third quarter of 2024 by 0.5%, with inflation affecting both apartments and single-family houses, says the Federal Statistical Office.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Peak Brexit? Toblerone redesign angers British fans
This content was published on
Mondelēz International, an American company that owns the Toblerone brand, had introduced a lighter and cheaper version of its “Matterhorn-peak”-inspired chocolates in September 2016 in the UK. It’s a fact that caught British fans by surprise recently, and they expressed their disappointment at the manner in which the brand has cut corners. “This must be…
This content was published on
The toblerones in question are anti-tank defences built by the Swiss to slow up any possible invasion by the Nazis during the Second World War. These 16-tonne concrete obstacles sprouted like giant regimented mushrooms throughout Switzerland 60 years ago, but the line that covers the 10 kilometres from Bassins, in the Jura mountains, to the…
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.