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Edelweiss

Commercial production of a rare alpine flower.

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A documentary and animation filmmaker from Bern, Michele studied film at Zurich University of the Arts. He's been a swissinfo.ch video journalist since 2004 and has a special interest in developing new video formats for mobile viewing, mixing animation and documentary styles.

Farmers in Sembrancher in canton Valais started growing Edelweiss over a decade ago. This symbol of the Swiss Alps is protected in the wild but when it’s grown commercially, it offers a lot of potential for cosmetics and food industries. (Michele Andina, swissinfo.ch)

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