The People's Party used its "black sheep" poster for its 2007 parliamentary election campaign. It calls for "criminal foreigners" to be kicked out, in order to "create security".
The People's Party used rats to symbolise left wingers in a 2004 campaign against the raising of Value Added Tax.
Back in 1921 the opponents of a move to abolish miltary courts used rats to get their message across. The slogan at the top says: "For Order and Fatherland".
A typical octopus poster: "Don't let yourselves be crushed" says this one from 2000, calling on tenants to vote for a law against property speculation.
In this 2005 poster, voters are being encouraged to cast their ballots against the "creeping privatisation" of Geneva's public transport.
"Don't be too late again!" The snail, proverbial for its slowness, in a 1940 poster calling for teenagers to receive military training ahead of their official army service.
"Is Basel to go backwards 30 years?" asks this 1932 poster about a move to build a museum.
A wolf in sheep's clothing: this 1999 poster from Geneva warns voters that they are being deceived by promises of homes for all.
An appealing family of deer is used in a 1954 poster calling on voters to support a law on looking after game animals.
The new Conservative Democratic Party was one of several which used Bern's heraldic animal in its local election campaign in 2008.
Stephan Hügli, a candidate for the Bernese council, exploited the city's bear in an unusual way on his election posters.
Use and abuse of animals for political ends.
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Swiss political campaigners have a long history of using animals to get their message across. (Pictures: Swiss People’s Party, Museum für Gestaltung Zurich, swissinfo, huegli-bern)
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