Big or small – what kind of hotel do you prefer?

Many small Swiss hotels are in need of modernisation, but investors aren’t interested: it’s more profitable to put money in big establishments with large turnovers. What do you think of this trend away from small family-run businesses?

Would you rather reserve a room in a hotel belonging to an international chain whose quality you know, or would you prefer a more personal touch, even at the risk that it may be a bit shabbier? And how does the advent of readily available advice online through social media sites, and interactive online forums that compete with the hotel industry’s own rating systems affect your choice of accommodation?