Last summer, the lakeside village of Iseltwald was brought to a standstill by an unexpected influx of fans of the Crash Landing on You series.
Tourists from Korea and other Asian destinations were drawn to a wooden pier on Lake Brienz – the centrepiece of a riveting romantic scene in the show.
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Fans of Netflix series disrupt peaceful Swiss village
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Fans of the South Korean TV series ‘Crash Landing on You’ are flocking to the Bernese village of Iseltwald. Not everyone is as delighted as they are.
Locals were unimpressed by the sheer number of people taking selfies, jamming up the traffic and then disappearing without spending much money.
Some 12 coaches packed with tourists were reportedly turning up every day at the small village in canton Bern, central Switzerland.
This year, the village will only allow in pre-booked coaches that pay for reserved parking spots and will impose a CHF5 ($5.60) selfie fee on tourists.
“One way or another, we’ll get the situation under control,” Iseltwald mayor Peter Rubi told Swiss public broadcaster SRF. “We want to offer regular guests and new tourists a quality stay.”
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Record-breaking Chinese tourist party descends on Switzerland
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Some 12,000 Chinese guests are arriving in Switzerland for the largest work incentive tour party ever to visit the Alpine state.
The PostBus public transport service will introduce a special timetable with larger vehicles to cope with up to 2,000 anticipated guests per day during the peak season.
At weekends, the service will run up to 34 trips a day to ease the congestion on the village, which has a population of just over 400.
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Nestlé's new CEO Laurent Freixe, has presented plans for the future of the world's largest food company, after his first few weeks in office.
Swiss foreign minister calls on Moscow to end Ukraine war
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It's high time Moscow ended its war against Ukraine, Swiss foreign minister Ignazio Cassis tells the UN Security Council.
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The only alternative to the UN Palestinian agency’s work in Gaza is to allow Israel to run services there, Philippe Lazzarini, UNRWA Commissioner-General, told reporters in Geneva on Monday.
Study reveals food culture differences between Switzerland and neighbours
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Three-quarters of Swiss people consider eating to be a pleasurable, social activity, a new survey reveals. Healthy eating, however, plays a much less important role, it found.
Precious archaeological vases and coins returned to Italian museum
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The Italian authorities have recovered over 2,500 precious ancient coins, vases and small sculptures that had been illegally dug up and sold in Switzerland, Eurojust announced on Monday.
PrimeEnergy Cleantech declared bankrupt by Swiss authorities
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PrimeEnergy Cleantech has been officially declared bankrupt, the Swiss Official Gazette of Commerce (SOGC) reported on Monday.
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The consumption of antibiotics has risen in Switzerland since the Covid-19 pandemic. However, compared to other European countries the Alpine country has one of the lowest levels of antibiotic usage.
Swiss financial watchdog foresees greater uncertainty due to geopolitics
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The Swiss financial sector will face greater uncertainty due to the numerous geopolitical conflicts around the world, warns the Swiss Financial Market Supervisory Authority (FINMA).
Swiss museums to mark centenary of death of painter Félix Vallotton
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Swiss museums will celebrate the centenary of the death of the artist Félix Vallotton (1865-1925) next year. A major retrospective is planned in Lausanne, his birthplace, in autumn.
Russian mission installs more ‘spy’ antennas in Geneva, Swiss TV report claims
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Russian spies are strengthening their presence in Geneva, according to a report by Swiss public television, RTS. Russian officials have placed new satellite dishes on their diplomatic buildings without authorisation.
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Lucerne considers coach tax, other measures to manage tourist influx
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One of the most most popular Swiss destinations is reviewing its tourism strategy in response to locals' complaints about traffic and other woes.
China favours Switzerland as a tourist destination
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Chinese travel agencies will soon offer tourists 20 destinations around the world. Switzerland is one of only two European countries on the list.
Who are the tourists on the Chinese mega-tour of Switzerland?
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Members of the largest-ever group of Chinese tourists to visit Switzerland talk about the experience and the company that organised the trip.
Tourists returned en masse to the Jungfrau in 2022
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The company taking visitors to the 3,454-metre Jungfraujoch reported a strong uptick last year, but business still lagged behind pre-pandemic times.
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.