Swiss perspectives in 10 languages

Swiss National Costume Festival attracted 100,000 visitors

Swiss President Viola Amherd at the Swiss National Costume Festival.
Swiss President Viola Amherd (centre) at the Swiss National Costume Festival. Keystone / Ennio Leanza

Swiss President Viola Amherd was a guest at the Swiss National Costume Festival in Zurich, which attracted around 100,000 festival-goers over the last three days.

Do you want to read our weekly top stories? Subscribe here.

Wearing a pink trouser suit, instead of a traditional Swiss costume, Amherd joked about the appearance of former president Alain Berset at Zurich’s Street Parade last summer. “He put a feather boa around his neck and was therefore appropriately dressed,” she said.

+ National costumes show off Swiss diversity

However, the effort involved in the traditional costume festival is significantly greater. “That’s why I admire your costumes all the more,” said Amherd to the traditional costume clubs and traditional groups on Bürkliplatz. “This weekend, traditional costume life shines.”

Swiss National Costume Festival in Zurich
The festival attracted 10,000 visitors. Keystone / Ennio Leanza

The costumes from all regions are a celebration of diversity. “In a time when polarisation and settling scores are happening everywhere, it is all the more important to put something like this together.”

Zurich Mayor Corine Mauch used the three-day event to wear her great-great-great-grandmother’s traditional Bernese costume. She hasn’t worn the heirloom for a long time, and last did so at her graduation ceremony at the Federal Institute of Technology ETHZ.

“It’s quite possible that I didn’t do everything correctly,” she said, preemptively apologising to the people in the traditional costumes – knowing that they would be watching very closely that weekend.

Costume science

Traditional costumes are a science in themselves. Every clasp and every piece of jewelry has to be in the right place, the shoes are always black and the apron is of course perfectly ironed.

Guests at the official ceremony on Sunday included government representatives from 16 cantons and numerous members of parliament. The highlight on Sunday was the colorful parade of traditional groups through the city centre. “For once, a street parade without booming bass,” said Mauch.

Around 100,000 festival-goers attended the three-day festival in Zurich. The event was “happy and peaceful” throughout, said Max Binder, OC President and former Zurich parliamentarian. There were no incidents. The police officers mainly posed for selfies with the people in traditional costumes.

After 1939 and 1974, the city of Zurich hosted the traditional costume festival for the third time, which takes place every 12 years.

Translated from German by DeepL/mga

This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.

If you want to know more about how we work, have a look here, if you want to learn more about how we use technology, click here, and if you have feedback on this news story please write to english@swissinfo.ch.

External Content
Your subscription could not be saved. Please try again.
Almost finished… We need to confirm your email address. To complete the subscription process, please click the link in the email we just sent you.
Daily news

Get the most important news from Switzerland in your inbox.

Daily

The SBC Privacy Policy provides additional information on how your data is processed.

Popular Stories

Most Discussed

News

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR