Taking the plunge

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The popular American swimwear company Jantzen still has this distinctive logo.

Cutting a dash in the latest fashion on the lakeside beach in Weggis.

Lahco was a Swiss brand of swimwear which became very popular.

Swimmers and onlookers mix at the first male and female bathing area at Weggis in 1920.

Advertising the delights of Weggis in 1930.

The Lido at Lucerne was named after the famous Venice beach.

One of the early lake bathing areas along the Nationalquai in Lucerne.

An early poster advertising the Weggis baths.

Bathing beauty at the Weggis baths.

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How bathing used to be in Switzerland.

The “Lust for the Lake” exhibition at the Lucerne Museum of History shows how lake bathing in the area changed from being a way of keeping clean to a popular hobby and fashionable social event. Included are many original photos from the earliest public baths, as well as posters (all Lucerne Museum of History).