On the road with Switzerland’s public broadcaster
















Switzerland has a long history of public media – and the challenge of keeping it current for future generations.

As a photo editor I am responsible for the editorial use of photography at SWI swissinfo.ch and our collaborations with photographers. When the opportunity arises, I take a camera and accompany one of our journalists. I trained as a photographer in Zürich and began working as a photojournalist in 1989. I was a founder of the Swiss photographers' agency Lookat Photos in 1990. A two-time World Press Award winner, I have also been awarded several Swiss national scholarships. My work has been widely exhibited and it is represented in various collections.

Not content to mind her own business, Susan studied journalism in Boston so she’d have the perfect excuse to put herself in other people’s shoes and worlds. When not writing, she presents and produces podcasts and videos.
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DeutschdeGesichter und Facetten der öffentlichen Medien in der SchweizRead more: Gesichter und Facetten der öffentlichen Medien in der Schweiz
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FrançaisfrLes multiples facettes des médias publics suissesRead more: Les multiples facettes des médias publics suisses
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ItalianoitI molteplici volti dei media pubblici svizzeriRead more: I molteplici volti dei media pubblici svizzeri
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EspañolesRostros y facetas de los medios públicos en SuizaRead more: Rostros y facetas de los medios públicos en Suiza
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PortuguêsptA diversidade da mídia pública na SuíçaRead more: A diversidade da mídia pública na Suíça
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العربيةarالوجوه المتعددة لوسائل الإعلام العمومية في سويسراRead more: الوجوه المتعددة لوسائل الإعلام العمومية في سويسرا
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РусскийruВсе лица и грани общественных СМИ ШвейцарииRead more: Все лица и грани общественных СМИ Швейцарии
The range of programming produced by the Swiss Broadcasting Corporation (SBC) is varied, especially considering the fact that the budget has to cover the four national languages as well as an additional seven at its international arm SWI swissinfo.ch. This linguistic quirk is why newsmakers in Switzerland often end up speaking into multiple SBC microphones.
With the popularity of citizen journalism and YouTube, the competition for eyeballs is fiercer than ever. A particular challenge is trying to appeal to younger viewers who barely remember a time before Netflix.
But last year, both the SBC and its supporters were relieved when Swiss voters rejected a proposal to do away with the mandatory licence fee for public broadcasters. Every household pays CHF365 ($365) per year for access to radio and TV in Switzerland.
This piece is part of ongoing coverage from the International Public Media Conference in Bern on March 4, where participants will discuss the future of public media and how it’s responding to political, financial and technical changes.

You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.