British tourists love Verbier, and so do British "ski bums". To afford life in the Alps many tend bars, or work for holiday companies or as ski instructors. So far the financial crisis hasn't affected the ski resort much. The real impact will probably be felt at the end of the season and next year. (Raffaella Rossello, swissinfo.ch)
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Raffaella Rossello
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Rich Brits invest in “St Tropez of the Alps”
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It’s 9am on a crisp February morning and the Médran lift in the centre of the town is abuzz with British skiers and snowboarders waiting to hit the fresh snow. Business in the Swiss ski resort is booming, largely driven by British investments. But young wealthy couples, eager for a pied-à-terre or business at the…
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Resort directors are crossing their fingers for the rest of the current winter, but they expect the economic crisis to hit hard next season. Verbier – popular with British, Russian and Scandinavian holidaymakers – reported a record start to the 2008-2009 season. According to Eric Balet, director of Verbier’s lift company, Téléverbier, there was a…
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.