100 years of fashion photography

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Erwin Blumenfeld American Vogue, March 1945 © 1945 Condé Nast 1945 Condé Nast

1233 Aldridge Vogue Italia, September 2002 © Miles Aldridge Miles Aldridge

David Bailey American Vogue, April 1962 © 1962 Condé Nast 1962 Condé Nast

Sebastian Kim Teen Vogue, January 2011 © Sebastian Kim Sebastian Kim

John Rawlings John Rawlings, American Vogue, March 1943 © 1943 Condé Nast 1943 Condé Nast

1955 © Estate of Guy Bourdin. Reproduced by permission of Art + Commerce Estate of Guy Bourdin. Reproduced by permission of Art + Commerce

Albert Watson American Vogue, May 1977 © 1977 Condé Nast 1977 Condé Nas

Inez & Vinoodh Vogue France, October 2002 © Courtesy Inez & Vinoodh and Gagosian Gallery Courtesy Inez & Vinoodh and Gagosian Gallery

Constantin Joffé American Vogue, September 1945 © 1945 Condé Nast 1945 Condé Nast

Edward Steichen American Vogue, December 1923 © 1923 Condé Nast 1923 Condé Nast

Deborah Turbeville American Vogue, May 1975 © 1975 Condé Nast 1975 Condé Nast

Clifford Coffin American Vogue, June 1949 © 1949 Condé Nast 1949 Condé Nast

Norman Parkinson Glamour, October 1949 © Norman Parkinson Limited. Courtesy Norman Parkinson Archive Norman Parkinson Limited. Courtesy Norman Parkinson Archive

Peter Lindbergh Vogue Italia, March 1989 © Peter Lindbergh Peter Lindbergh

Sølve Sundsbø Love, Spring/Summer 2011 © Sølve Sundsbø/Art+Commerce Sølve Sundsbø/Art+Commerce

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The exhibition “Coming into Fashion – a century of photography at Condé Nast” in Zurich shows 150 photographs from the archives of the legendary publisher Condé Nast.

Outlining a century of Zeitgeist, the images come from the Condé Nast archives in New York, Paris, London and Milan. Most show women with various degrees of sex appeal: in shorter or longer skirts, with crazy hairstyles, in hats and veils, or lounging around in swimwear.

The prints give impressions of the past century’s trends at the dream factories of the fashion and luxury industries. It’s like time travel in the form of fabrics, light and colours which reflect society’s spirit, aspirations and dreams. Then and now, fashion photography combines commerce and creativity.

The pictures from the Condé Nast archives, which are exhibited at Zurich’s Museum BelleriveExternal link until October 2014, include vintage prints and early original issues of the fashion magazines “Vogue” and “Vanity Fair”. 

(Text: Gaby Ochsenbein)