Old age over the years

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Pro Senectute poster around 1930 Zurich Museum for Design, poster collection © ZHDK ZHDK

Pro Senectute poster from around 1925, Zurich Museum for Design, poster collection © ZHDK ZHDK

Pro Senectute poster, around 1930, Zurich Museum of Design, poster collection © ZHDK ZHDK

Pro Senectute poster, around 1925 Jules-Ami Courvoisier, Zurich Museum of Design, poster collection © ZHDK ZHDK

Pro Senectute poster, around 1939 Ernst Emil Schlatter, Zurich Museum of Design, poster collection © ZHDK ZHDK

Pro Senectute poster, around 1930 Zurich Museum of Design, poster collection © ZHDK ZHDK

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Pro Senectute campaign posters show the evolution of how we perceive old age. The organisation's goal was to promote its mission while encouraging the population to help the elderly through donations, as seen in the posters. 

The posters are digitally accessible via the eMuseumExternal link of the Zurich University of the Arts.