Desparately seeking Heidi: tourists take to the Heidi Trail in the Alps in eastern Switzerland.
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Enjoying the summer weather on the shores of Lake Lucerne.
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No mountain too high for these Asian visitors on the Gornergrat above Zermatt.
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Gulf State tourists taking in the scenery near Lake Lungern in central Switzerland.
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Switzerland and its famous attractions like Chillon Castle on Lake Geneva are a popular backdrop for Asian honeymooners.
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One of the most visited attractions in Geneva is the Reformation Wall.
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Travelling can be exhausting - napping on the way up the mountain in the Jungfrau region of the Bernese Alps.
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The saddle below the Jungfrau peak is billed as the Top of Europe, and is a key draw for Asian visitors.
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The promenade in the southern Swiss town of Ascona.
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Acclimatising at the Hörnli hut - the cabin where climbers stay before beginning their ascent of the Matterhorn.
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Zurich's Sechseläuten square also proves to be a draw for overseas visitors.
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Tourists line up to shoot Bern's iconic 'Zytglogge': a city gate topped with an ornate carillon.
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In summer, mountain passes are a favourite with motorcyclists and motorists in no hurry to get from A to B.
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Lucerne and its lake of the same name is a must stop for many Asian tour groups.
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The Oberalp Pass in central Switzerland.
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A landscape of fast running rivers and gorges attracts tourists - and filmmakers. A scene in a James Bond film was made close to here.
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Travelling the old-fashioned way to the mountain resort of Stoos.
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The colourful pageant of marching cows down from the mountains at the end of summer in the Appenzell region in eastern Switzerland.
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Who's the stranger here? European tourists admire Scottish highland cattle grazing on an Alp above Davos in southeastern Switzerland.
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As if they can't get enough: Scandinavian tourists playing in the snow on the ski slopes above St Moritz.
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From an outsider’s perspective, Switzerland’s alpine scenery and iconic attractions haven’t changed over the years. But what has changed is the outsider.
From the 19th century to the end of the 20th, visitors to the country came mostly from western Europe and North America. The exception were the Japanese.
Now, Chinese and Indian tourists outnumber the Japanese, and they have been joined by large groups from the Gulf states. These new ‘outsiders’ have become in many ways part of the landscape in the most popular alpine areas.
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