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Authorities launch anti-smoking ad with a positive spin

More than a quarter of the Swiss are smokers. In 2011 the Federal Health Office wants to lower the numbers with a new kind of campaign. The new strategy is to follow the example of cigarette advertisements and market a positive lifestyle. (TSR/swissinfo.ch)



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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR