The latest phase of the Love Life public health campaign will target sexually transmitted infections (STIs) as a means of combating the threat of HIV.
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It will be driven primarily by television advertising encouraging people to consult a doctor more regularly when something “burns or itches”.
Cases of sexually transmitted infections such as syphilis and gonorrhoea are on the rise in many European countries, including in Switzerland.
“Someone who has an STI will contract HIV more easily, and inversely, people with HIV who also have an STI will transmit HIV more easily,” the Federal Health Office said in a statement to launch the campaign on Monday.
The health office said STIs could lead to chronic illnesses, cancer, infertility and pregnancy problems.
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Syphilis cases on the rise
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The inclusion of STIs like chlamydia, gonorrhoea and syphilis is new. Recent statistics show the need to address these illnesses in addition to HIV and Aids. For example, the year 2010 has seen a higher incidence of syphilis in Switzerland than previous years. As of November 29, the Federal Health Office had recorded 1,026 cases…
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The federation, which is based in Zurich, told swissinfo.ch that HIV/Aids does not receive so much media attention in Switzerland anymore and there is no big discussion among the public. “Our message really is: Show your solidarity with HIV positive people, think about them and give out a message against discrimination,” federation spokeswoman Bettina Maeschli…
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At the same time, a Catholic mission is hosting a road show that educates young people about Aids in Africa. From Monday until Wednesday, a multimedia exhibition staged in a truck outside the main railway station illustrated the harsh reality of life in Uganda and in South Africa, where HIV and Aids are a severe…
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.