Record-breaking winter for Swiss tourism driven by foreign visitors
Strong winter season for Swiss tourism
Keystone-SDA
Select your language
Generated with artificial intelligence.
Listening: Record-breaking winter for Swiss tourism driven by foreign visitors
Swiss tourism has enjoyed a successful winter season, thanks to excellent snow conditions and an influx of foreign visitors. This is according to a survey by Switzerland Tourism, reflecting on the 2024/25 winter period.
This content was published on
2 minutes
Keystone-SDA
Deutsch
de
Schweizer Tourismus mit starker Wintersaison
Original
Feedback from tourism marketers, holiday resorts, regional authorities, mountain railways and the hotel industry suggests that this winter has outdone last season’s record. Switzerland Tourism announced on Tuesday that this is largely thanks to foreign visitors.
Fewer guests from Switzerland
Accommodation providers are anticipating a 2% increase in overnight stays this season, according to the survey. Day trips are also expected to rise by 3% compared to last winter.
Just like in the summer, the surge in visitors from the United States is notable. “The US market is also increasingly strong in winter,” says Martin Vincenz, CEO of Graubünden Ferien, speaking for the entire industry. However, many places also saw a significant number of guests from Europe.
The domestic market, however, wasn’t a significant factor this winter season. Many areas saw a noticeable drop in Swiss visitors compared to last year.
Many Swiss ski resorts still open until Easter
The weather played a key role this season. “Grey at the bottom – blue at the top” was a common theme in weather reports for many days and weeks. Early and abundant snowfall also ensured a strong start to the season and excellent conditions, according to Switzerland Tourism.
While spring has arrived in the valleys, winter is still going strong in the mountains. According to the survey, 58% of mountain railways are keeping their winter sports operations running through Easter, with 12% extending even further. Only 30% have ended their winter season.
Translated from German with DeepL/sp
How we work
We select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate them into English. A journalist then briefly reviews the translation for clarity and accuracy before publication. Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team.
Did you find this explanation helpful? Please fill out the short survey on this page to help us understand your needs.
Popular Stories
More
Life & Aging
Zurich: how the world capital of housing shortages is tackling the problem
In Switzerland more people are being referred to electrical therapies or psychedelic-assisted psychotherapy. Are there similar approaches where you live?
Is your place of origin, your Heimatort, important to you?
Every Swiss citizen has a Heimatort, a place of origin, but many have never visited theirs. What’s your relationship with your Heimatort? What does it mean to you?
This content was published on
After reaching a low point at the end of 2024, the Swiss job market showed the first signs of a slight recovery in the first quarter.
This content was published on
Switzerland's dioceses are making arrangements for the faithful to attend the Pope's funeral, including public screenings.
Vulnerable tenants hit hardest by Zurich evictions
This content was published on
More tenants are evicted in Zurich than anywhere else in Switzerland, which particularly affects older people on low incomes.
This content was published on
Swiss National Bank Q1 profits weighed down by foreign currency investments, which the rise in gold was unable to offset.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.