Switzerland. It’s small, prosperous and has four national languages. It is blessed with outstanding natural beauty, a stable democracy and an economy that is the envy of much of the rest of the world. But often, foreign headlines are more about tax evasion or dictators’ money. Does Switzerland have an image problem?
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What issues have formed your opinion of Switzerland? How do people where you live view Switzerland and does the perception reflect reality?
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Attacks on Romney’s account have Swiss worried
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The revelation that presumptive Republican candidate Mitt Romney had $3 million (SFr2.94 million) in a Swiss bank account has led to unrelenting attacks from President Barack Obama’s re-election team that he hides his money overseas to avoid paying tax. In recent days, the Obama campaign has ramped up its attacks on Romney, accusing him of…
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Dedicated to promoting a positive image of Switzerland abroad, Presence Switzerland, has recently begun using state-of-the art technology – developed by a company which created a similar programme for Israeli security agency Mossad – to monitor when, why and by whom Switzerland is mentioned by foreign media outlets. Nicolas Bideau, head of Presence Switzerland, describes…
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