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Winners and losers in Swiss tourism

The strong franc has scared off many American and European visitors who once came to the alpine country in droves. Classic tourist destinations have been hardest hit. But Swiss cities have found ways to continue drawing crowds. (SF/swissinfo.ch)

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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

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Jungfrau Railway is still on top

This content was published on In its first full year in operation, 1913, the Jungfraujoch attracted 42,880 tourists; last year 765,000 made the unique rail trek to “The Top of Europe”. On a midweek summer’s day swissinfo.ch joined the throngs of passengers expertly herded up and down the route every half an hour, 48 minutes each way. The pace of…

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Keeping a positive spin on Switzerland’s image

This content was published on Dedicated to promoting a positive image of Switzerland abroad, Presence Switzerland, has recently begun using state-of-the art technology – developed by a company which created a similar programme for Israeli security agency Mossad – to monitor when, why and by whom Switzerland is mentioned by foreign media outlets.  Nicolas Bideau, head of Presence Switzerland, describes…

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Heidi’s wholesome message still winning fans

This content was published on “If Heidi is so popular today, it is because it demonstrates an ecological sensibility, long before the term was coined, which chimes with current health trends,” according to Geneva literary professor Jean-Michel Wissmer. “Everywhere we turn someone is trying to sell us the mountains with the claim that the air is purer, the flowers more…

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR