The ‘no littering’ challenge

I am an experienced video journalist passionate about making complex topics accessible and engaging through compelling multimedia storytelling. Focused on social and environmental issues, I produce various video formats on a wide range of topics, specialising in impactful explainer videos with motion graphics and stop-motion animation. During my studies in cinema, English literature and journalism, I’ve gained experience in radio, television, and print across Switzerland. After working with the Locarno Film Festival’s image & sound team, I joined SWI swissinfo.ch in 2018 to produce local and international reportages.
Getting a bucket of icy cold water down your back, biting into a toxic tide pod (laundry tablet) or walking around blindfolded: after seeing how crazy challenges went viral on social media, Byron Roman from Arizona posted a picture of a man in Algeria cleaning up public spaces, daring “bored teens” to take on the #trashtag challenge. And soon enough, people started cleaning up their hometowns all around the world. And in Switzerland? “Cleaning Days” were happening before it was cool.
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