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Parvez Sheik Fareed on the ad design process

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A Swiss-American journalist mainly covering education, migration and youth issues - plus the occasional story on cheese, given her roots in Switzerland and Wisconsin. She also produces podcasts and works on the social media team.

The Zurich-based advertising copywriter behind a controversial political advertisement shares where he gets ideas for campaigns.

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SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR