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Swiss CEOs betting on a strong domestic market in 2025

Participants at the World Economic Forum in Davos, Switzerland, 2025.
More than half of Swiss business leaders expect the global economy to grow this year, the survey shows. Keystone / Laurent Gillieron

Swiss business leaders are optimistic about 2025, despite a world in crisis. They are betting on the Swiss market rather than the international one, according to a survey published on Monday ahead of the World Economic Forum (WEF) in Davos.

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Swiss business leaders are not only more confident than their international colleagues, but also much more optimistic than last year, wrote PricewaterhouseCoopers (PwC) in a press release. As the economy and markets “have shown resilience”, confidence has grown.

+ What lies ahead for Switzerland: an economic outlook for 2025External link

More than half of Swiss business leaders expect the global economy to grow this year. And two-thirds predict growth in the Swiss market, which had proved to be particularly resilient in 2024.

Last year, only half as many bosses thought along these lines. This development is good news for job security, as most business leaders want to keep their jobs, PWC said.

Translated from French with DeepL/gw

This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.

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