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Attracting a new generation of Indian tourists

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I lead diverse teams of distribution specialists and multimedia journalists in creating multilingual content for a range of online platforms. I oversee the strategic development of our podcast and video products, driving innovative content creation and audience engagement. After training as a broadcast journalist at City University of London, I worked in production and on-air as a journalist or contributor for a range of prime-time TV and radio programmes at top-tier broadcasters including the BBC, NPR, Deutsche Welle, and various commercial networks.

Does Switzerland need to leave behind the classical image it has in India so that a new generation of tourists can fall in love with the Alpine country?

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