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Attracting a new generation of Indian tourists

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A British multimedia journalist who moved to Switzerland in 2010, Jo has worked in TV, radio and online. She leads a team of video journalists, picture editors, a graphic designer, data journalist and community developer, and specialises in social media. Initials: jf

Does Switzerland need to leave behind the classical image it has in India so that a new generation of tourists can fall in love with the Alpine country?

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