The Swiss government has proposed amending the Tobacco Act to introduce a new tax for electronic cigarettes.
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Parliament has been asked to back the proposal, which is forecast to bring in around CHF13.8 million ($13.8 million) in extra tax revenues per year.
The proposed tax rate for reusable e-cigarettes is CHF0.20 per millilitere of liquid containing nicotine. For single-use e-cigarettes, the government is aiming for CHF1 per millilitre of liquid – regardless of the nicotine content.
The higher tax rate for single use e-cigarettes is intended to put off minors from trying them.
The potential attraction of e-cigarettes among youngsters concerns the Swiss authorities.
Earlier this year, a nationwide vote decided to limit advertising for all tobacco products that may be seen by young people.
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Entrenched in Switzerland, the tobacco industry enjoys significant political support, but even that may not be enough to save it.
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.