The Federal Chancellery said a pilot project with the Instagram service was planned for October.
The aim is to reach out to people who use social media, particularly among the 16-to-35 age group, a spokesperson told the Keystone- SDA news agency on Monday.
She said the seven-member Swiss government would publish its decisions and important background information via the service, which is owned by the American Facebook company, now known as Meta Platforms.
The trial is part of the government’s communications strategy decided last year aimed at increasing the visibility of the work of the ministers and the presidency, the spokesperson added.
The government has already been present on the online video-sharing and social media platform YouTube and the social networking service Twitter.
An estimated 2.5 million people in Switzerland (of a total population of 8.7 million) have an Instagram account, according to Keystone-SDA.
In 2019, more 80% of the national governments around the world were present on Instagram.
Popular Stories
More
Climate adaptation
Why Switzerland is among the ten fastest-warming countries in the world
Train vs plane: would you take a direct train between London and Geneva?
Eurostar is planning to run direct trains from Britain to Germany and Switzerland from the early 2030s. Would you favour the train over the plane? If not, why not?
Rhine could warm by up to 4°C by 2100, scientists warn
This content was published on
The water temperature of the Rhine River could rise by up to 4.2° degrees Celsius by the end of the century due to the warming planet, scientists warn.
This content was published on
The Federal Council wants to explore the possibilities of joining the European Union’s €800-billion rearmament programme without compromising Swiss neutrality.
Defence Minister Pfister stresses importance of Swiss mission in Balkans
This content was published on
During a visit to the Balkans region last week, Swiss Defence Minister Martin Pfister met Swisscoy peacekeeping troops in Kosovo.
Premiere for Swiss Air Force on French National Day
This content was published on
On July 14, the Swiss Air Force will take part in the traditional air parade in Paris to mark the French bank holidays with an F/A-18 fighter jet. This is a first for Switzerland.
Swiss launch competition for memorial to Nazi victims
This content was published on
The victims of Nazi Germany are to be commemorated on the Casinoterrasse in Bern. A competition will be held to determine what the site will look like.
This content was published on
The cantonal police of Graubünden in eastern Switzerland have arrested and convicted five cocaine dealers in Chur within a week.
This content was published on
The Swiss business umbrella organisation Economiesuisse and the employers' association broadly support the package of agreements negotiated with the European Union.
Switzerland ticks differently with social media laws
This content was published on
Fake news, conspiracy theories, censorship: the reputation of social media seems at an all-time low. Can it ever be a boon for democracy again?
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.