The Federal Chancellery said a pilot project with the Instagram service was planned for October.
The aim is to reach out to people who use social media, particularly among the 16-to-35 age group, a spokesperson told the Keystone- SDA news agency on Monday.
She said the seven-member Swiss government would publish its decisions and important background information via the service, which is owned by the American Facebook company, now known as Meta Platforms.
The trial is part of the government’s communications strategy decided last year aimed at increasing the visibility of the work of the ministers and the presidency, the spokesperson added.
The government has already been present on the online video-sharing and social media platform YouTube and the social networking service Twitter.
An estimated 2.5 million people in Switzerland (of a total population of 8.7 million) have an Instagram account, according to Keystone-SDA.
In 2019, more 80% of the national governments around the world were present on Instagram.
What can be done to protect biodiversity in your country?
Swiss voters are set to decide on a people’s initiative calling for better protection of ecosystems in the country. Have your say on the September 22 vote.
Swiss investigate four people linked to Russian oligarch
This content was published on
The Office of the Attorney General of Switzerland is investigating four individuals linked to Russian oligarch Suleyman Kerimov.
Swiss government scrambles to deal with egg shortage
This content was published on
From September 1, more eggs intended for consumption may be imported into Switzerland. In allowing this, the government wants to secure the supply of eggs for consumers.
This content was published on
Agricultural research sees new development opportunities for Swiss sparkling wines in the face of declining wine consumption. In a survey, half of consumers expressed a willingness to pay more for local products than for foreign ones.
Locarno spotlights filmmakers from South America and Caribbean
This content was published on
The Open Doors section of the Locarno Film Festival has named the winners for 2024. The spotlight is on the South American and Caribbean regions.
Storm paralyses trains to popular Swiss tourist resort
This content was published on
The railway line between Zweilütschinen and Grindelwald in central Switzerland is expected to remain closed until Friday following heavy rains.
Switzerland ticks differently with social media laws
This content was published on
Fake news, conspiracy theories, censorship: the reputation of social media seems at an all-time low. Can it ever be a boon for democracy again?
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.