“The marketing budgets have been reduced drastically and the willingness to pay for the use of online media remains low,” the authors of the latest edition of the Media Quality Yearbook say.
In a bid to improve the situation the experts are calling for new pay-wall models and political moves to finance media products.
The annual studyExternal link by the Zurich-based Research Centre for the Public Sphere and Society also found that 44% of consumers say they trust in traditional media, while the rate for social media is only 19%.
The wide-ranging study also noted that 37% of mainly young people are not interested in news information unless it focuses on a specific topic they can relate too directly, including climate change or gender discrimination.
The experts found that the same content on political issues is shared by an increasing number of Swiss media and they say there is an increasing lack of context when it comes to reporting on science issues.
“As in previous years, the diversity in reporting has suffered most. The range of topics and the geographical spectrum covered by the media is shrinking,” the authors say in a press releaseExternal link.
In July, the same institute published a preliminary survey on the quality of reporting about the Covid-19 pandemic in Switzerland. For details see below:
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Media coronavirus coverage relatively good, says study
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Coronavirus brings existential threat to Swiss press, despite more readers
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The Swiss media has seen a spike in readership and audiences during the pandemic, but revenues from advertisers have also shrunk.
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Some Swiss media outlets lost as much as 95% of their advertising revenues during the Covid-19 pandemic and they are not alone.
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If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.