Video and music streaming services like Netflix and Spotify are becoming more and more popular amongst the young.
Keystone
Streaming services like Netflix and Spotify are increasingly popular in Switzerland, especially among the young, but television and radio remain the most popular media across the whole population, a survey has found.
Netflix has strongly increased its number of users this year, according to the Electronic Media Interest Group (IGEM) “digiMonitorExternal link” survey published on Wednesday. The video streaming service recorded nearly 600,000 new subscribers and now has 1.5 million occasional users, it said. The music streaming service Spotify has some 1.3 million users.
More than half of young people aged 15 to 24 watch films or series on Netflix at least occasionally, the survey found. Spotify does not reach as many people, but its services tend to be used more intensively.
Despite new services, traditional media are still the most popular overall in Switzerland. 92% of people surveyed said they watch TV from time to time and 62% said they watch every day. For radio, 91% listen occasionally and 66% every day.
Next comes online video platform YouTube, with 66% occasional users and 25% daily users. According to the survey, this is two million less than for television.
People still like going to the cinema, however. In the past six months the survey found that 48% of people had been to the cinema at least once. This figure rose to 80% for people under 25.
Facebook continues to lose popularity
Nearly all young people use WhatsApp messaging, with 96% saying they do so occasionally and 89% every day. Next come social media sites Instagram (73% occasional users) and Snapchat (71% occasional users).
In comparison, Facebook continued to lose ground. Four years ago more than 80% of young people said they were occasionally active on the site, but now it is only 50%. The average age of Facebook users is now 40, which is eight years older than the average Instagram user and 15 years older than the average Snapchat user.
The IGEM digiMonitor has been published every year since 2014. This year’s survey is based on telephone interviews with 1,772 people aged 15 and over in German-speaking and French-speaking Switzerland.
More
More
Young prefer Snapchat and Instagram to Facebook
This content was published on
Use of Snapchat and Instagram overtook Facebook among young Swiss people in 2017.
Should Switzerland take measures to support its struggling industries?
Industrial policies are back in fashion, not only in the United States but also in the EU. Should Switzerland, where various industries are struggling, draw inspiration from such policies?
This content was published on
All our waters today are pure at source," Muriel Lienau, general manager of Nestlé Waters, told AFP after press revelations.
Switzerland concerned about impact of US withdrawal from WHO
This content was published on
Switzerland has expressed concern about the loss of American experts and the freezing of contracts due to the announced withdrawal of the US from the World Health Organization (WHO).
Rhine Falls is most rated Swiss location on Google Maps
This content was published on
The Rhine Falls in Schaffhausen, northern Switzerland, with more than 75,000 ratings, is the Swiss place most reviewed by Google Maps users.
Asian investors sue Switzerland over Credit Suisse bond losses
This content was published on
More than 500 investors from Singapore, Japan and Hong Kong have launched claims against Switzerland in relation to AT1 bonds.
Man cleared of Geneva diplomat murder but convicted of rape
This content was published on
The Swiss Federal Criminal Court has acquitted an Ivorian-Italian dual national of murdering an Egyptian diplomat in Geneva in 1995.
Switzerland to cut funding for gala cultural events from 2029
This content was published on
Large-scale Swiss cultural events, such as the Locarno Film Festival, will lose state funding from 2029 as part of a cost-cutting drive by the administration.
Ideas to recover ammunition from Swiss lakes flood in
This content was published on
An appeal to the public to suggest ways to safely retrieve 8,000 tons of munitions from the bottom of Swiss lakes has yielded around 100 proposals.
This content was published on
A third of young people in Switzerland have been approached online by an older stranger with undesirable sexual intentions, a survey has found.
This content was published on
The Swiss media landscape remains of high quality but an “alarmingly high” concentration is a real problem for democracy.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.