Complaint filed against Federer and other Instagram influencers
A Swiss consumer protection organisation has filed a complaint against Swiss tennis star Roger Federer and several other celebrity “influencers”, accusing them of “stealth advertising” on Instagram and other social media sites.
This content was published on
2 minutes
SRF/sb
Español
es
Queja contra Federer y otros influidores de Instagram
“In a video, Roger Federer shows the logo of his clothing supplier, snowboarder Iouri Podladtchikov has himself photographed at the entrance to a clothing store, [model/actress/TV host] Michelle Hunziker thanks various shops for their support at a fashion shoot, cyclist Jolanda Neff distributes a contribution from a credit card company and influencer Xenia Tchoumitcheva promotes jewellery. All of these contributions lack any indication that they are advertising,” the foundation wrote in a statement on Monday.External link
It says these are examples of “stealth advertising” by professional influencers who have advertising contracts, some run by management teams.
Currently, the celebrities do not have to fear fines, as the Swiss commission can only issue warnings.
The foundation is demanding stricter rules against product placement and secret online advertising, similar to those found in neighbouring European countries.
Currently, the Swiss law against unfair competition and guidelines for fair advertising state that advertising must be properly labelled, but do not specify how. The foundation points to best practices in countries like Sweden, which it says has much clearer guidelines to identify when a post is an advert via the use of hashtags, different fonts and layouts.
More
More
No money in sport – unless you’re Federer
This content was published on
While Swiss tennis star Roger Federer earns millions a year, most Swiss athletes struggle to live on what they earn. There are moves afoot to boost sports funding, but some say it’s not the state’s job to support “hobbies”.
Direct trains to run from Zurich to Florence and Livorno
This content was published on
The Swiss Federal Railways and Trenitalia will offer direct trains from Zurich to Florence and Livorno and vice versa from 2026.
Number of Swiss armed forces exceeds specified limit
This content was published on
The Swiss armed forces had an effective headcount of around 147,000 as of March 1, 2024. This exceeds the upper limit of 140,000 specified in the army organisation by 5%.
More than 400,000 cross-border commuters now work in Switzerland
This content was published on
More than half of all cross-border commuters were resident in France (around 57%). Large proportions also lived in Italy (23%) and Germany (around 16%).
Amherd and von der Leyen discuss ongoing Swiss-EU negotiations
This content was published on
Swiss President Viola Amherd and EU Commission President Ursula von der Leyen have met and talked about the ongoing negotiations between Bern and Brussels.
This content was published on
One million francs, 34 million euros and around 830 kilos of gold: this is the fortune that two Swiss nationals are accused of having moved across borders for at least four years.
Girls in female-dominated classes earn more later on
This content was published on
At the age of 30, women from school classes with a 55% share of girls earn $350 more per year than women from classes with a 45% share of girls.
This content was published on
Geneva-based luxury goods group Richemont reported a downturn in performance for the first half of its 2024/25 financial year. Both sales and profit declined.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.