Two Swiss sports celebrities rebuked over Instagram posts
The Swiss Fairness Commission has rebuked two influencers over non-declared advertising made in posts made on Instagram, Swiss public television SRF has learned.
This content was published on
2 minutes
SRF/ilj
Русский
ru
Швейцарские «звёзды» Иоланда Нефф и Юрий Подладчиков предупреждены за «джинсу»
The decision concerns a post each by snowboard champion Iouri Podladtchikov and mountain biker Jolanda Neff, according the SRF reportExternal link published on Friday. SRF has seen the decisions, which are the first in Switzerland concerning influencer advertising.
The celebrities do not have to fear fines, as the Swiss commission can only issue warnings.
Signal
Nevertheless, the head of the Swiss Foundation for Consumer Protection, Sara Stalder, told SRF that the decisions in both cases sent a strong signal, as the confirmation of the association’s complaint “made things clear for influencers”.
A spokeswoman for Podladtchikov said they would not be commenting at present; Neff’s manager told SRFExternal link that the athlete accepted the decision and was pleased that the chapter was now closed.
The Swiss Foundation for Consumer Protection is demanding stricter rules against product placement and secret online advertising, similar to those found in neighbouring European countries.
Currently, the Swiss law against unfair competition and guidelines for fair advertising state that advertising must be properly labelled, but do not specify how. The foundation points to best practices in countries like Sweden, which it says has much clearer guidelines to identify when a post is an advert via the use of hashtags, different fonts and layouts.
More
More
Complaint filed against Federer and other Instagram influencers
This content was published on
A Swiss consumer protection organisation has filed a complaint against Swiss celebrity “influencers”, accusing them of “surreptitious advertising”.
What can be done to protect biodiversity in your country?
Swiss voters are set to decide on a people’s initiative calling for better protection of ecosystems in the country. Have your say on the September 22 vote.
Switzerland edges closer to stricter screening of foreign investments
This content was published on
Foreign investors are set to face greater scrutiny in Switzerland as one parliamentary chamber passes the so-called Lex China bill.
Increase in animal testing in Switzerland last year
This content was published on
Almost 600,000 animals were used in animal experiments in Switzerland in 2023 - an increase of 1.6% compared to the previous year.
Beleaguered Swiss watch industry calls for political support
This content was published on
The Swiss watch industry is going through difficult times as global demand declines and the strong franc piles on the pressure.
This content was published on
Hollywood star Pamela Anderson will be honoured at the Zurich Film Festival for her career and role in the film The Last Showgirl.
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.
Read more
More
Complaint filed against Federer and other Instagram influencers
This content was published on
A Swiss consumer protection organisation has filed a complaint against Swiss celebrity “influencers”, accusing them of “surreptitious advertising”.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.