Swiss supermarkets should stop climate-damaging product ads, says Greenpeace
One Swiss franc of advertising spent promoting animal products causes four times more greenhouse gas emissions than the equivalent spent on vegan substitute products, says the NGO.
Keystone / Laurent Gillieron
Environmental group Greenpeace says Switzerland’s leading supermarket chains should stop advertising products that are harmful to the environment.
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Supermercados suíços devem parar de anunciar produtos que prejudicam o clima, diz o Greenpeace
Supermarket retailers Coop and Migros and their subsidiaries are responsible for 16% of greenhouse gas emissions in Switzerland due to advertising, according to the NGO.
Greenpeace based its claim on a study carried out by the research office Infras, it said in a press release released on Wednesday.
As Migros and Coop spend a lot of money on advertising, retailers should issue binding advertising regulations, because every Swiss franc spent on advertising does not have the same impact on the climate, says Greenpeace.
One Swiss franc of advertising spent promoting animal products causes four times more greenhouse gas emissions than the equivalent spent on vegan substitute products. However, there is much more advertising of animal products than vegan products, says the NGO.
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