The Swiss voice in the world since 1935

Swiss advertising commission opens proceedings against FIFA

Night skyline of Qatar
Tens of thousands of people travelled to the tournament by plane. FIFA and the host Qatar compensated for climate-damaging CO2 emissions. Copyright 2022 The Associated Press. All Rights Reserved.

Complaint proceedings have been opened in Switzerland against the world football federation (FIFA) for possible unfair climate promises.

The Swiss Fairness Commission – a self-regulatory body of the communications industry –  is investigating whether the association marketed the World Cup in Qatar as too environmentally friendly.

Confirming a newspaper report on Sunday, Marc Schwenninger, managing director of the Foundation for Fairness in Commercial Communication said such a case is pending with the commission.

Schwenninger declined to give any further details about the investigation which might take months, according to experts.

Climate greenwashing

However, the newspaper said a network of climate action groups, is behind the complaint. The Climate Alliance accuses FIFA of using climate greenwashing methods to present an environmentally friendly image to the public without sufficient evidence.

The Zurich-based FIFA has been promoting the World Cup on its website as the first “completely climate-neutral tournament”.

New, air-conditioned stadiums and extensive infrastructure were built in the desert emirate of Qatar for the major sporting event, which ended a week ago.

Tens of thousands of people travelled to the tournament by plane. FIFA and the host Qatar compensated for climate-damaging CO2 emissions, for example, by purchasing emission rights and through compensation programmes.

However, several media and environmentalists have claimed in recent months that the climate promise made by the tournament organisers was false. For the time being, no statement was available from FIFA.

The fairness commission issues recommendations, but no state-enforceable judgements. However, according to the commission, the complainants usually implement its recommendations voluntarily.

More

Most Read
Swiss Abroad

Most Discussed

News

Only one in five people attend a religious service at Easter

More

Just one in five Swiss attend a religious service at Easter

This content was published on Only one in five people in Switzerland attend a religious service during the Easter period or give up meat or alcohol for at least one day of fasting. Around 25% of those polled see Easter primarily as a family holiday, according to the survey.

Read more: Just one in five Swiss attend a religious service at Easter
Posters condemning Stephan Schmidheiny's role in asbestos deaths in Italy.

More

Swiss businessman gets prison term for asbestos deaths

This content was published on Stephan Schmidheiny has been sentenced to 9 years and 6 months in prison by the Turin Court of Appeal in a case against the former Eternit executive over deaths linked to asbestos exposure in Italy.

Read more: Swiss businessman gets prison term for asbestos deaths
Swiss foreign trade booms in the first quarter

More

Swiss foreign trade booms in the first quarter

This content was published on Swiss imports and exports reached new heights in the first quarter, driven by the chemicals and pharmaceuticals sectors. Shipments to the US rose sharply.

Read more: Swiss foreign trade booms in the first quarter

In compliance with the JTI standards

More: SWI swissinfo.ch certified by the Journalism Trust Initiative

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR

SWI swissinfo.ch - a branch of Swiss Broadcasting Corporation SRG SSR