Switzerland’s ailing tourism sector turns to Federer for help
The money he gets from Switzerland Tourism will go towards helping disadvantaged children in Switzerland, Federer said.
Keystone / Mark Dadswell
Swiss tennis star Roger Federer has been recruited as an “ambassador” to help promote his home country’s tourism sector, which has been hard hit by the Covid-19 pandemic.
This content was published on
2 minutes
Keystone-SDA/swissinfo.ch/sb
Español
es
El debilitado sector turístico suizo pide ayuda a Federer
The winner of 20 grand slam titles has begun a long-term collaboration with Switzerland Tourism to help promote its “energising nature” and attract guests, the national tourism board said on Monday.
“I’ve always felt like I’ve represented Switzerland, not just through the Olympic Games or team competitions,” said Federer, who turns 40 in August.
“I’ve been very proud to do that for the 22 years that I’ve been on tour. I’ve always felt like an ambassador to the country so to do this was a logical step.”
Switzerland Tourism said they were planning joint promotional projects worldwide, beginning in European cities, followed by the United States, then Asia and the Pacific region.
“The support is urgently needed right now, after the biggest tourism crisis since the Second World War,” it said.
Federer and Switzerland Tourism have not revealed exactly how much he will earn for his tourism work. But they said the money would go towards his foundation, which helps disadvantaged children in Switzerland and southern Africa. The tennis star said the funds would be invested in playgrounds in Switzerland.
More
More
Covid-19: Swiss tourism sector to suffer until 2023-2024
This content was published on
Switzerland’s hard-hit tourism sector is set to continue to suffer due to the new coronavirus for another three or four years.
Uri voters clear path for hotel and marina complex in central Switzerland
This content was published on
Voters in canton Uri in central Switzerland have rejected a Green Party initiative aimed at regulating the development of the lakeside site in Isleten.
Valais voters reject plan to achieve carbon neutrality by 2040
This content was published on
Voters in canton Valais in southern Switzerland have turned down a proposal for the region to achieve carbon neutrality by 2040.
Swiss central banker wants to boost equity to head off risks
This content was published on
Equity levels at the Swiss National Bank (SNB) are much too low for the risks its large balance sheet poses, according to Martin Schlegel.
Beer sales in Switzerland watered down by bad weather
This content was published on
The past brewing year fell through in Switzerland, partly due to the bad weather. Beer sales shrank again. For the first time, per capita consumption fell below the 50 liter mark.
Covid-19: Swiss tourism sector to suffer until 2023-2024
This content was published on
Switzerland’s hard-hit tourism sector is set to continue to suffer due to the new coronavirus for another three or four years.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.