How Swiss tourism bosses deal with the effects of influencers

Influencers help to tempt tourists to “must see” Swiss sites, sparking fears about over-tourism. A Swiss tourism boss reveals how the industry deals with it.

This content was published on July 12, 2024 - 09:02

1 minute

Julie worked as a radio reporter for BBC and independent radio all over the UK before joining swissinfo.ch's predecessor, Swiss Radio International, as a producer. After attending film school, Julie worked as an independent filmmaker before coming to swissinfo.ch in 2001. 

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Wie die Schweizer Tourismusbranche mit den Auswirkungen von Social Media umgeht
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Swiss hotels and holiday destinations are expecting around 100,000 more visitors in the Alpine country compared to last summer. SWI swissinfo.ch takes a look back at how beauty spots have in the past turned into tourism hotspots, and how tourism bosses threw water on the problem.

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Lauterbrunnen is one of Switzerland’s most iconic destinations with its breathtaking scenery, sites like the Staubbach Falls and Alpine charm. But the small mountain village continues to attract a growing number of tourists.

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