How Swiss tourism bosses deal with the effects of influencers

Influencers help to tempt tourists to “must see” Swiss sites, sparking fears about over-tourism. A Swiss tourism boss reveals how the industry deals with it.

This content was published on July 12, 2024 - 09:02

1 minute

I have a wealth of experience as a journalist working in Switzerland and enjoy producing videos, articles and podcasts on a range of subjects, recently focused mainly on politics and the environment. Born in the UK, I studied law at Nottingham University, then went on to attend the first-ever post-graduate radio journalism college in London. After working as a radio journalist in the UK and then Switzerland from 1984 to 1995, I returned to the UK to complete a post-graduate diploma in film at Bournemouth Film School. I have been working as a video journalist ever since.

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How Swiss tourism bosses deal with the effects of influencers

Influencers help to tempt tourists to “must see” Swiss sites, sparking fears about over-tourism. A Swiss tourism boss reveals how the industry deals with it.

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