UBS stops all advertising
A report says bank UBS has put an indefinite stop to all advertising in the wake of last week’s revelation that a rogue trader lost more than $2 billion (SFr1.75 billion).
According to the Swiss media news website, Klein Report, the decision was taken due to the negative publicity.
Peter Hartmeier, head of corporate communications at UBS Switzerland, told Klein Report that advertising the company’s services “based on trust and expertise” made no sense before all the facts into the case had come to light.
Hartmeier told the website that UBS had no plans at the moment to launch a publicity campaign to improve its image in face of the debacle.
More
How a top Swiss university is screening Chinese students
More
Switzerland, the promised land of coats of arms
More
Swiss youth in vocational training seek jobs less prone to automation
More
Lab-grown cocoa is coming soon – from Switzerland
More
Ubersitz, the utterly unique – and deafening – Swiss custom
In compliance with the JTI standards
More: SWI swissinfo.ch certified by the Journalism Trust Initiative
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.