A Swiss apple juice maker balancing profit with purpose
When two Swiss students went for a jog in the eastern Swiss region of St Gallen, they couldn’t help but notice the unpicked heaps of apples scattered across meadows, orchards and private gardens. Instead of letting them go to waste, they turned to another underused resource, people with disabilities, to pick the apples. Then they made juice.
![](https://www.swissinfo.ch/content/wp-content/uploads/sites/13/2023/12/dominique-soguel-profileImage-44671379.png?ver=6f8cbbe4)
A multimedia journalist, Dominique Soguel began her international reporting career at Agence France-Presse covering the Arab Spring. She also served as the Istanbul correspondent for the Associated Press before moving to Switzerland in 2016. A native English and Spanish speaker with Swiss roots, she loves to travel and will take any opportunity to chat in Italian, Arabic and French – preferably over coffee. No tea, thank you!
That was the genesis of Gartengold, a socially and environmentally minded company to the core. Its business model is firmly anchored on the three Ps – profit, people planet – known in management circles as the Triple Bottom Line. That business concept is gaining traction in Switzerland, where more and more companies are getting B Corp Certification, recognition that they are successfully balancing profit with purpose.
Popular Stories
![black-and-white photo of men's yodelling group](https://www.swissinfo.ch/content/wp-content/uploads/sites/13/2024/08/252182454_highres.jpg?ver=4b64d5c9)
More
How centuries of Swiss emigrants left their mark on the US
![A charger at a Swiss electric vehicle charging station](https://www.swissinfo.ch/content/wp-content/uploads/sites/13/2024/08/313770911_highres.jpg?ver=083aba38)
More
Electric cars stall in Switzerland
![Swiss francs in a wallet](https://www.swissinfo.ch/content/wp-content/uploads/sites/13/2024/08/money.jpg?ver=f767aa94)
More
Wage hikes: Swiss unions and employers have radically different expectations
![ugly house](https://www.swissinfo.ch/content/wp-content/uploads/sites/13/2024/08/599378740_highres.jpg?ver=eff1d8bc)
More
Switzerland’s struggle: balancing architecture, densification and heritage
![Delon](https://www.swissinfo.ch/content/wp-content/uploads/sites/13/2024/08/148980340_highres.jpg?ver=6b4c4e50)
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.