Specifically, meat recently accounted for 80% of reduced barbecue products. It was also offered at particularly low prices, with discounts of up to 51%.
Although almost all retailers have set themselves scientific climate targets, the practice shows that meat is “discounted to such an extent that it almost becomes junk”, writes WWF.
In comparison, only 6% of adverts involved plant-based burgers or sausages. The highest discount for a vegetarian barbecue product was 38%.
“Retailers need to rethink their advertising strategies and focus more on sustainable, plant-based alternatives in order to really have a positive impact on the climate,” said WWF food expert Mariella Meyer.
The WWF Grill Check analysed advertising for the barbecue range of six Swiss retailers. A total of 559 barbecue products were considered.
Translated from German by DeepL/ts
This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.
If you want to know more about how we work, have a look here, if you want to learn more about how we use technology, click here, and if you have feedback on this news story please write to english@swissinfo.ch.
Popular Stories
More
Life & Aging
Why liberal Switzerland is opposed to the Sarco suicide capsule
Swiss voters are set to decide on a people’s initiative calling for better protection of ecosystems in the country. Have your say on the September 22 vote.
Swiss President Amherd’s historic visit to Mongolia
This content was published on
Swiss President Viola Amherd and Mongolian President Ukhnaagiin Khurelsukh signed a joint declaration on future cooperation, marking the first visit by a Swiss president to Mongolia.
Apartment building prices rise, office property prices stagnate
This content was published on
Market prices for investment properties varied in the second quarter of 2024. Prices for apartment buildings continued to rise, while prices for office properties remained stagnant.
This content was published on
The TX Group had led a seed financing round for Helvengo at the beginning of 2022, which totalled over CHF4.2 million ($4.8 million).
Swiss duo wins bronze in Olympic double sculls rowing
This content was published on
Andrin Gulich and Roman Röösli clinched the bronze medal in the double sculls at the Olympic rowing regattas. Meanwhile, the lightweight double sculls team of Jan Schäuble and Raphael Ahumada finished fourth.
This content was published on
Sika, the construction chemicals group, is acquiring Vinaldom, a family-owned manufacturer of concrete construction products from the Dominican Republic, for an undisclosed price.
Chiara Leone wins Switzerland’s first gold in Paris Olympics
This content was published on
Chiara Leone became an Olympic gold medallist in the 50m air rifle three-position match. The 26-year-old from canton Aargau, who placed third in the qualification, was among the leaders from the start of the final.
You can find an overview of ongoing debates with our journalists here . Please join us!
If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.