How Swiss tourism bosses deal with the effects of influencers

Influencers help to tempt tourists to “must see” Swiss sites, sparking fears about over-tourism. A Swiss tourism boss reveals how the industry deals with it.

This content was published on July 12, 2024 - 09:02

1 minute

Julie worked as a radio reporter for BBC and independent radio all over the UK before joining swissinfo.ch's predecessor, Swiss Radio International, as a producer. After attending film school, Julie worked as an independent filmmaker before coming to swissinfo.ch in 2001. 

Swiss hotels and holiday destinations are expecting around 100,000 more visitors in the Alpine country compared to last summer. SWI swissinfo.ch takes a look back at how beauty spots have in the past turned into tourism hotspots, and how tourism bosses threw water on the problem.

two elderly people sitting on a bench in front of the sea

Swiss Abroad

More and more Swiss are living abroad

Visletto bridge, Maggia Valley, Switzerland

Swiss Abroad

Switzerland Today

Mass tourism in Switzerland: beneficial or detrimental?

Multinational companies

Has food label Nutri-Score passed its expiry date in Switzerland?

Swiss Abroad

The Swiss ‘have always crossed borders’

Have you encountered “overtourism”? How should popular destinations deal with it?

Places like Venice or Barcelona, and destinations in the Swiss Alps, are struggling with an influx of tourists. What to do?

Join the discussion

May 17, 2024

4 Likes

62 Comments

View the discussion

What do you think Switzerland’s Alain Berset can bring to the Council of Europe?

The former interior minister is to become the first Swiss Secretary General of the Council of Europe – which issues should his five-year term focus on?

Join the discussion

Jun 26, 2024

37 Likes

31 Comments

View the discussion

How is your country dealing with the return of stolen artifacts?

Western nations like Switzerland often have to deal with the process of recovering or returning looted artifacts which have been illegally imported. What’s the situation like in your country?

Join the discussion

Jul 3, 2024

5 Likes

14 Comments

View the discussion

You can find an overview of ongoing debates with our journalists here . Please join us!

If you want to start a conversation about a topic raised in this article or want to report factual errors, email us at english@swissinfo.ch.

Lauterbrunnen is one of Switzerland’s most iconic destinations with its breathtaking scenery, sites like the Staubbach Falls and Alpine charm. But the small mountain village continues to attract a growing number of tourists.

Swiss village of Lauterbrunnen mulls Venice-style tourist entry charge

This content was published on May 16, 2024 Lauterbrunnen, with its Instagram-friendly Alpine waterfalls and cliffs, is a victim of overtourism. It is now considering whether to follow Venice and start charging day-trippers for access.

tourists taking pictures in-front of falls

Mass tourism: “We feel like employees in a theme park”

This content was published on Sep 27, 2023 Badly behaved tourist, trash and traffic jams: Tourism has become a problem in Lauterbrunnen, a picturesque region in the Bernese mountains.

Tourists wait with their cars for free parking spaces at the church car park, on Sunday, 19 May 2024 in Lauterbrunnen in the Bernese Oberland. The holiday resort of Lauterbrunnen wants to introduce an entrance fee for day tourists travelling by car. Like many other tourist resorts around the world, the municipality in the Bernese Oberland struggles with large streams of tourists.

Mass tourism in Switzerland: beneficial or detrimental?

This content was published on Jul 5, 2024 While some see tourism in Switzerland as a welcome boost, others are concerned about too many tourists in certain regions.

How Swiss tourism bosses deal with the effects of influencers

Popular Stories